Company News, Marketing News

Dude! What’s with the Wrinkles?

Allergen targets men in latest Botox ad campaign.

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By: TOM BRANNA

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Will men have a bromance with Botox? Allergan thinks so. The company is rolling out its first advertising campaign that directly pitches its blockbuster wrinkle-smoothing treatment Botox to men, a spokeswoman said Monday. The campaign will include TV commercials. Botox, which is injected into the skin, is used mostly by women. To provide even more lift to the brand, Allergan is creating a US medical institute to train thousands of health-care professionals to inject Botox. In a call to anal...

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